A free tool to estimate how much revenue your MSP is losing to broken systems.
This tool estimates revenue gaps in three areas where MSPs most commonly lose money.
Deals that sit too long are usually dead, but they keep inflating your forecast. We estimate what percentage of your pipeline is realistically closeable based on how long deals typically sit before they close or die.
Without enforcement, winnable deals slip through the cracks. Lower close rates often signal follow-up problems, not bad leads. We estimate how much you're losing to deals that could have closed with better discipline.
Most MSPs should grow existing accounts 10–20% annually through upsells, upgrades, and add-ons. Without structured QBRs or account reviews, expansion happens by accident, if it happens at all.
Pipeline age: Deals sitting 90+ days are 50–75% likely to be dead. The longer they sit, the less likely they close.
Follow-up loss: 10–30% of otherwise closeable deals are lost to poor follow-up, with lower close rates indicating bigger gaps.
Expansion potential: MSPs should capture roughly 15% annual growth from existing clients through upsells and add-ons.
QBR impact: MSPs running quarterly reviews capture about 75% of expansion opportunities. Those running none capture closer to 20%.
This isn't a precise audit. It's a rough estimate based on patterns we see across MSPs. Your real number could be higher or lower depending on how your systems actually operate.
The goal isn't a perfect number, it's to show you where to look.
Find out how much MRR your CRM is hiding from you.
This isn't a precise audit—it's a rough estimate based on patterns we see across MSPs. The real number could be higher or lower depending on how your systems actually operate.
The calculator gives you a starting point. Revenue Launch gives you the full picture, every leak, every gap, every opportunity, in 4 weeks.
