--- title: MSP Revenue Gap Calculator | Find Pipeline Leaks description: Identify where your MSP revenue system is leaking. Use the MojoMoose Revenue Gap Calculator to uncover pipeline and process gaps. --- [Skip to main content](https://www.themojomoose.com/msp-revenue-gap-calculator#main) [![Mojo-Horizontal-200x40](https://www.themojomoose.com/hubfs/Mojo-Horizontal-200x40.svg)](https://www.themojomoose.com?hsLang=en) - [Home](https://www.themojomoose.com) - [Show submenu for Services Services](https://www.themojomoose.com/services) - [MSP Revenue Launch](https://www.themojomoose.com/msp-revenue-launch) - [MSP Revenue Guard](https://www.themojomoose.com/msp-revenue-guard) - [MSP Revenue Operator](https://www.themojomoose.com/msp-revenue-operator) - [Find Your Revenue Gap](https://www.themojomoose.com/msp-revenue-gap-calculator) - [Show submenu for About About](https://www.themojomoose.com/about-mojomoose) - [About Us](https://www.themojomoose.com/about-mojomoose) - [Blog](https://www.themojomoose.com/msp-revops-archives) - [Privacy Policy](https://www.themojomoose.com/privacy-policy) - [FAQ](https://www.themojomoose.com/faq) Open main navigation Close main navigation - [Home](https://www.themojomoose.com) - Show submenu for Services Services - Services - [Services](https://www.themojomoose.com/services) - [MSP Revenue Launch](https://www.themojomoose.com/msp-revenue-launch) - [MSP Revenue Guard](https://www.themojomoose.com/msp-revenue-guard) - [MSP Revenue Operator](https://www.themojomoose.com/msp-revenue-operator) - [Find Your Revenue Gap](https://www.themojomoose.com/msp-revenue-gap-calculator) - Show submenu for About About - About - [About](https://www.themojomoose.com/about-mojomoose) - [About Us](https://www.themojomoose.com/about-mojomoose) - [Blog](https://www.themojomoose.com/msp-revops-archives) - [Privacy Policy](https://www.themojomoose.com/privacy-policy) - [FAQ](https://www.themojomoose.com/faq) - [Let's Talk](https://www.themojomoose.com/lets-talk) [Let's Talk](https://www.themojomoose.com/lets-talk?hsLang=en) # MSP Revenue Gap Calculator A free tool to estimate how much revenue your MSP is losing to broken systems.   ## What This Calculator Measures This tool estimates revenue gaps in three areas where MSPs most commonly lose money. ### Stale Pipeline Deals that sit too long are usually dead, but they keep inflating your forecast. We estimate what percentage of your pipeline is realistically closeable based on how long deals typically sit before they close or die. ### Follow-Up Gaps Without enforcement, winnable deals slip through the cracks. Lower close rates often signal follow-up problems, not bad leads. We estimate how much you're losing to deals that could have closed with better discipline. ### Missed Expansion Most MSPs should grow existing accounts 10–20% annually through upsells, upgrades, and add-ons. Without structured QBRs or account reviews, expansion happens by accident, if it happens at all. ## Benchmarks We Use **Pipeline age:** Deals sitting 90+ days are 50–75% likely to be dead. The longer they sit, the less likely they close. **Follow-up loss:** 10–30% of otherwise closeable deals are lost to poor follow-up, with lower close rates indicating bigger gaps. **Expansion potential:** MSPs should capture roughly 15% annual growth from existing clients through upsells and add-ons. **QBR impact:** MSPs running quarterly reviews capture about 75% of expansion opportunities. Those running none capture closer to 20%. ## A Note on Accuracy This isn't a precise audit. It's a rough estimate based on patterns we see across MSPs. Your real number could be higher or lower depending on how your systems actually operate. The goal isn't a perfect number, it's to show you where to look. MSP Revenue Gap Calculator # MSP Revenue Gap Calculator Find out how much MRR your CRM is hiding from you. What's your current MRR? How many open opportunities are in your pipeline right now? What's your average deal size (MRR)? How long does your average deal sit in the pipeline before it closes or dies? Select one... Less than 30 days 30–60 days 60–90 days 90–180 days 180+ days No idea What's your rough close rate on quoted deals? Select one... Under 20% 20–40% 40–60% 60%+ No idea How many active clients do you have? How often do you have structured expansion conversations (QBRs, account reviews)? Select one... Quarterly with most clients Occasionally Rarely Never No idea Calculate My Revenue Gap ## You're likely leaving $0 ## on the table every year. You answered "No idea" to several questions—which means visibility might be a bigger issue than leakage. Hard to fix what you can't see. Stale pipeline $0 Follow-up gaps $0 Missed expansion $0 Total annual leakage $0 This isn't a precise audit—it's a rough estimate based on patterns we see across MSPs. The real number could be higher or lower depending on how your systems actually operate. ### Want to find out where it's actually leaking? [Book a Free Diagnosis Call](https://www.themojomoose.com/lets-talk?hsLang=en) Start Over # Want to find your real number? The calculator gives you a starting point. Revenue Launch gives you the full picture, every leak, every gap, every opportunity, in 4 weeks.  [Get Started Now](https://www.themojomoose.com/lets-talk?hsLang=en) ![Main](https://www.themojomoose.com/hubfs/MojoMoose%20Logos/Main.svg) - [Home](https://www.themojomoose.com) - [Services](https://www.themojomoose.com/services) - [Find Your Revenue Gap](https://www.themojomoose.com/msp-revenue-gap-calculator) - [About](https://www.themojomoose.com/about-mojomoose) - [FAQ](https://www.themojomoose.com/faq) ©2026 MojoMoose. All rights reserved. -